Which is more important: Selling Machines or Selling Rings? Inventory Book value $93,000 High Low Machine unit price 4500 6820 Ring usage per machine 2 6 Ring average life 2 2 Ring annual turnover 6 6 Rings per machine yearly 12 36 Price per 100 Rings 320.4 320.4 Price per Ring 3.204 3.204 Estimated Ring Revenue per machine 38.45 115.34 Estimated Ring Revenue as a % of Machine price 0.85 1.69 From (Table 1) the given data can proof that selling rings will be less important from selling machines. · Do you think that the competition will stay in 10% of the market? Of course the competition will not remain 10% forever and IG has to move based on that. Because IG have a very solid customer base, and i...