Business Studies Questions & Answers

American Express Internal & External Analysis  Introduction In February 2014, American Express launched a new credit card called the ‘Amex Every Day Credit Card. This card did not have an annual fee but had a unique rewards program that rewarded frequent users. Unlike the other offerings from American Express which were traditionally targeted at busy executives and entrepreneurs, Amex Every Day was targeted at housewives and students. The card was part of the strategic shift at American Express to target the mass market rather limiting its offerings to premium customers. Since the time it entered the card business, American Express had operated a closed-loop network and focused on a limited number of profitable customers. In the mid-2000s, American Express started facing new challenges from online payment processing companies and other card companies. The online payment processing companies offered safe and cheaper payment processing services which lured customers...

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Q1. Which of the funding sources described in this chapter do you recommend that Kenneth Giddon and David and Lorri Jones consider for financing the growth of their businesses? Which sources do you recommend that they not use? Why? ANSWER The financing needs of these entrepreneurs are similar and assessments of these funding options follow: 1-       Angel Investors: based on the right match between the business and the angel investor angel    investors might be an attractive fit. (Potential) 2-       Family and Friends: It might be a good source to consider to meet the needs of investment. This source is not recommended if the amount represents high risk. (Potential) 3-       Federal or SBA Loans: After being rejected from a bank than this might be a possible source of funds.  (Potential) 4-       Venture Capital: This might be attractive if the right...

Q1. Explain the key benefits of the revised approach and the reason for the benefit? Answer: The key benefits to the revised approach is that tags are sent directly to the growers. The growers will then be able to order another set of tags once the plants have grown since they will have surplus in plants. The main reason of the approach is based on not having a plenty of un-used tags shipped to the grower from the seed companies. Q2. Master tag has not yet decided to implement this plan. list the pros and cons you think should be considered? Answer: The pros is:   1- The tags will not leave the seed from plantation till it reaches the retail customer. 2- The grower is able to order new tags directly from MasterTags. 3- The seeds company don't have to sort and send off their order to the growers. 4- The seed companies won't have a surplus of tags in their warehouse. 5- The grower would be better to utilize the process of order from MasterTag ...