Facebook Opportunities, Threats, and Strategy Analysis

Main opportunities and threats presented by technological developments: Opportunities 1. Increasing number of people using Facebook through mobile devices: Facebook has an opportunity to create a platform that could be used to display ads for mobile users and increase firm’s income. 2. Expansion to China: Facebook should prepare itself for such an entry. 3. Diversify sources of revenue: Facebook with being the number 2 website in the world and more than 1 billion active monthly users, could exploit other opportunities to attract money. 4. Open Facebook marketplace: With so many users and extensive coverage of the world, Facebook is well positioned to open Facebook marketplace. If successful, it would bring more revenues than the advertising, thus boosting company’s growth and future prospects. Threats 1. ...