Posts

Facebook Opportunities, Threats, and Strategy Analysis

Image
Main opportunities and threats presented by technological developments: Opportunities 1.       Increasing number of people using Facebook through mobile devices: Facebook has an opportunity to create a platform that could be used to display ads for mobile users and increase firm’s income. 2.       Expansion to China: Facebook should prepare itself for such an entry. 3.       Diversify sources of revenue: Facebook with being the number 2 website in the world and more than 1 billion active monthly users, could exploit other opportunities to attract money. 4.       Open Facebook marketplace: With so many users and extensive coverage of the world, Facebook is well positioned to open Facebook marketplace. If successful, it would bring more revenues than the advertising, thus boosting company’s growth and future prospects. Threats 1.      ...

International Guidance and Controls (CARV) Project (Case Study Analysis)

Image
Introduction The $ 20 million project of Confined Aquatic Recovery  Vehicle had to be completed in the coming 10 months. Hence, the main issue was meeting the deadline of the project with many considerable portions of the software not fully developed. This situation brought different alternatives to the PM that exhibited either to focus on the software development or to invest in the hardware development or to re-evaluate the situation at the end of the five months. In these situations all the possible solutions and the possible outcomes have to be considered to evaluate each alternative separately. For sure always the optimal scenario will be to minimize the total costs of the project completion and maximize the profit at the expected time. Problem The general problem can be based on different scenarios: 1-   Poor requirement analysis from the beginning were the customers are not fully involved. 2- Not Involving the users when analyzing the requirements or...

Mountain Man Beer Company (Case Study Analysis)

Image
(Case Study Analysis 1) Summary : To introduce the light beer by some other name in the U.S. Chris, must consider both  advantages  and disadvantages of taking this approach.   As an advantage, penetrating into a  potential market of  almost $38 Billion of sales annually is expected to increase the revenue.  Also, meeting the growing demands of younger generations and distributors will represent  28% of  the market and lead to a great presence in restaurants and pubs where Mountain  Man had no  previous existence. Considering the disadvantage of the mentioned option, he will be adding additional  a dvertising costs,  that will result to weaken the brand name leverage, product  cannibalization, and brand erosion.  Hence, the potential brand image will be damaged,  and will result in a brand change in the perception  that has been linked to the average worker  with middle to low income class...