Don't Just Do It, Do It Right (Case Study)
Don't Just Do It, Do It Right
Q1. Why did worldwide protests break over alleged '' sweatshops conditions'' in Nike factories across south Asia? Were the business practices ethical?
Sweatshops often have poor working conditions, unfair wages, unreasonable hours, child labor, and a lack of benefits for workers. In this situation Nike business ethics was unethical.
Q2. Was Nike a helper or exploiter of the third world?
Exploiter more than a helper. Because more than 200 children are involved in the production line at Nike in Asia. Though, Nike is characterized of making its equipments in countries which are in the developing phase by very cheap labor. In doing this Nike made high margins on the cost to its workers. So, Nike success story is not based on good name and advertising alone but also attached to the tears of tortured workers and child labor. The issue is not that simple. As the demand is increasing on Nike products produced by child labor means encouraging more birth rates, more slavery, increasing sweatshops and discouraging education.
Q3. Comment on the statement '' Don't Just Do It, Do It Right
Nike should take immediate actions in order to provide a solution to all the activism it's facing, otherwise, it can be devastating for the company's image in the long run. The basic truth about Nike is that its only real strength is its good name. Nike rules because of all the good things people associate with the company. Nike should do a better job implementing the company global standards and improve its openness to the media.