How to Communicate with the Scandinavian Customer (Mini-Case Study: 6.2)
Q. Identify
how the customer was integrated in the project. Assess the underlying
co-ordination and communication mechanisms.
The success of any project depends on the
quality of the relationship between those involved. A good working relationship will build a clear and solid
understanding between both parties. So, to achieve such success it will take
more than regular communication, and will require investing time and effort
into understanding the client and his situation. Here, the firm employed a
number of professionals to work with the
client over a period of time, to clarify responsibilities for maintaining an efficient
relationship and an ongoing project process. Special care was offered to manage the relationship related to large
orders like this, and the company had a full understanding of the complexity of the decision-making process.
Furthermore, to nurture the client relationship, a comprehensive, and a regular
communication approach was applied through scheduling regular meetings and progress reports.
Finally,
a successful completion here will mean accomplishing the required mission and being
able to measure the client’s satisfaction. In this situation, it is always
important to look for feedback from
clients on the service they received, because a satisfied customer will
increase the possibility of more projects being awarded.