GOING EAST (End Case Study)


Q. Apply the extended strategic management cycle to Raiffeisen international's Go East initiative.

Strategic management cycle represents a chain of events and activities that are repeated yearly. These activities include growth planning, preparing budgets, performance analyzing, and reports of the total process. These activities are essential for having a base when making important decisions or while forming any policy. Based on the extended cycle, analysis of performance reports must be done to enable strategies to be re-shaped and employed. After that the performance of the company is analyzed and reports are prepared. When analyzing the business environment, it is very important that the management knows its capacity, strengths, weaknesses and opportunities, so it can set its own priorities before drafting any plan of development, and think about the most important areas where modifications are necessary or not.