GOING EAST (End Case Study)
Q. Apply the extended strategic management cycle to Raiffeisen international's Go East initiative.
A strategic management cycle represents
a chain of events and activities that are repeated yearly. These activities
include growth planning, preparing budgets, performance analysis, and reports
of the total process. These
activities are essential for having a base when making important decisions or while
forming any policy. Based
on the extended cycle, analysis of performance reports must be done to enable
strategies to be re-shaped and employed. After that, the performance of the
company is analyzed and reports are prepared. When analyzing the business environment,
it is very important that the management knows its capacity, strengths, weaknesses, and opportunities, so it can set its own priorities before drafting any plan of
development, and think about the most important areas where modifications are
necessary or not.